A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.
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Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.
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“I’d recommend that any retail business looking for an effective and cost-efficient presence on the web explore Netconcepts’ capabilities.”
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“We hired Netconcepts because they were able to help de-mystify the steps we needed to take to increase traffic through search relevance.”
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American Marketing Association webcast series — online
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?
While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:
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If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.
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Pure Energy ® is a Vector Limited initiative promoting natural gas to Auckland consumers and businesses. Netconcepts was commissioned to create an information rich and intuitively organised website that would serve Pure Energy’s goals. Easily managed via a Netconcepts content management system, Pureenergy.co.nz offers easily accessed answers to Aucklanders’ natural gas questions in an appropriate design context.
[ database | client admin cms | SEO ]
Visit The Site: Pure Energy
Further Work For This Client: Vector Gas Portfolio, Vector Electricity Network and Vector Networks Portfolio
“Thanks to Netconcepts, in the first six months, we improved our Google search results 300 percent and increased Google traffic 500 percent.”
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When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.
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Use this handy tool to check how many of your category or product pages are included in the major search engines.
First, enter your website address or that of a competitor: (for example “www.ibm.com”):
(Note: www.ibm.com and ibm.com will return different results.)
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